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JOACHIM_FERRARI
JOACHIM_FERRARI
Level 2
August 22, 2019
Question

Previewed email are considered as open ?

  • August 22, 2019
  • 3 replies
  • 4420 views

Hello,

I have a question about the filter Email is open. When an email is considered as open ? Is it open if the user just preview it ?

Thanks

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3 replies

Balkar_Singh
Community Advisor and Adobe Champion
Balkar_SinghCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
August 22, 2019

@JOACHIM FERRARI‌ - "Opened" Is logged when a recipient views an email with images NOT blocked. Only one open event per email, per person, per smart campaign is logged. If they open the same email from their inbox twice, it will not be logged more than once.

Understanding Email Event Logging - Marketo Docs - Product Documentation 

The Preview is NOT an Open event.

JOACHIM_FERRARI
JOACHIM_FERRARIAuthor
Level 2
August 22, 2019

Thanks for your help @Balkar Singh ! I see emails where a person have clicked on the link but not open it. Could you confirm me that the reason is that the person has previewed the mail and clicked on the link ?

SanfordWhiteman
SanfordWhiteman
Level 10
August 22, 2019

Could you confirm me that the reason is that the person has previewed the mail and clicked on the link ?

Anytime images are not enabled, but the person follows a link, you'll see Clicked Email without an accompanying Opened Email. Note of course that mail scanners are clicking your links as well They aren't all humans (in fact most of them are probably not humans).

JOACHIM_FERRARI
JOACHIM_FERRARIAuthor
Level 2
August 23, 2019

Thanks a lot for your help.

Anytime images are not enabled,

I'm not sure to understand what you called "images". "Images" are images in the core of our mails ? And for which reason images would be not enabled ?

Note of course that mail scanners are clicking your links as well They aren't all humans (in fact most of them are probably not humans).

So you think clicked Email is not a good indicator ?

Balkar_Singh
Community Advisor and Adobe Champion
Balkar_SinghCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
August 22, 2019

No - a preview is not an open. It could be that the images are blocked in user's inbox settings.

SanfordWhiteman
SanfordWhiteman
Level 10
August 22, 2019

Preview can definitely be an Opened Email if images are enabled for that sender. Anytime you can see the (visible) images in the email, assume the (hidden) pixel is downloaded as well.

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