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Kimi_Heskett1
Level 9
January 10, 2013
Solved

Preventing Silent Unsubscribes

  • January 10, 2013
  • 4 replies
  • 1802 views
This article was shared with me today, I didn't know there was a way to prevent this. Is anyone actively using something like this? If so I'd love to hear about it... I want to do it!

litmus.com/blog/preventing-unsubscribes-in-forwarded-emails


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Best answer by Cecile_Maindron
I had noticed this behaviour. Actually when I receive an email from a lead asking me to unsubscribe them, I usually scroll down to our mailing and click on unsubscribe where their email address is auto-populated (instead of searching for email in Marketo and ticking the unsubscribe box).

However if the lead is using the new forward to a friend feature this shouldn't happen right?

4 replies

January 10, 2013
Thanks for calling this out to the Community.  We haven't done this, but I want to do it too.
January 10, 2013
Interesting article Kimi. With our current setup we don't allow 1-click unsubscribe, so in theory the person clicking the unsubscribe link would still be taken to our standard subscription center page with email address pre-filled in the form.

I am curious if we've still had some "silent unsubscribes" come through.....people are always in a rush and may not look at the pre-populated email address
Cecile_Maindron
Cecile_MaindronAccepted solution
Level 10
January 10, 2013
I had noticed this behaviour. Actually when I receive an email from a lead asking me to unsubscribe them, I usually scroll down to our mailing and click on unsubscribe where their email address is auto-populated (instead of searching for email in Marketo and ticking the unsubscribe box).

However if the lead is using the new forward to a friend feature this shouldn't happen right?

May 23, 2013
Thanks for sharing.