Preventing Silent Unsubscribes

Forum|Forum|13 years ago
January 10, 2013
4 replies
1802 views

This article was shared with me today, I didn't know there was a way to prevent this. Is anyone actively using something like this? If so I'd love to hear about it... I want to do it!

litmus.com/blog/preventing-unsubscribes-in-forwarded-emails

Marketo

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Best answer by Cecile_Maindron

I had noticed this behaviour. Actually when I receive an email from a lead asking me to unsubscribe them, I usually scroll down to our mailing and click on unsubscribe where their email address is auto-populated (instead of searching for email in Marketo and ticking the unsubscribe box).

However if the lead is using the new forward to a friend feature this shouldn't happen right?

A

Anonymous

Thanks for calling this out to the Community. We haven't done this, but I want to do it too.

A

Anonymous

Interesting article Kimi. With our current setup we don't allow 1-click unsubscribe, so in theory the person clicking the unsubscribe link would still be taken to our standard subscription center page with email address pre-filled in the form.

I am curious if we've still had some "silent unsubscribes" come through.....people are always in a rush and may not look at the pre-populated email address

Cecile_MaindronAccepted solution

Level 10

I had noticed this behaviour. Actually when I receive an email from a lead asking me to unsubscribe them, I usually scroll down to our mailing and click on unsubscribe where their email address is auto-populated (instead of searching for email in Marketo and ticking the unsubscribe box).

However if the lead is using the new forward to a friend feature this shouldn't happen right?

A

Anonymous

Thanks for sharing.

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