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March 15, 2016
Question

Prevent leads/contacts in SFDC without email addresses from syncing

  • March 15, 2016
  • 2 replies
  • 3782 views

Hey everyone,

We have a decent amount of leads and contacts in SFDC without an email address that we want to prevent from syncing to Marketo. I'd suggested -- based on other threads -- about adjusting our sharing settings to lock down the the Marketo user in SFDC from being able to see anything without an '@' in the email field, but I'm getting pushback that we can't update our sharing settings.

Has anyone found any other solutions to keep SFDC from syncing specific types of records?

Thanks!

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2 replies

Ravi_Ansal2
Level 5
March 16, 2016

Hi Trask Rogers​,

if would suggest you to apply few restrictions on the SFDC side. You can make sure to have email as mandatory field to create a lead and enable other validations as well such as should have @ and so.

This way the Lead will be created in the Marketo but not in Salesforce and can check via sync failure notifications.

Hope this helps 

March 16, 2016

Hi, Also there is another option on Marketo where you can place a trigger to see if any leads comes to Marketo without email address, delete them using flow action. This is what we are doing in our system as second check. Also SFDC Sharing rule can help us in avoiding these leads to get in sync with SFDC.

Level 2
April 4, 2016

Hi Kapil - any chance you can provide a little more detail on this? What is the 'trigger' for this campaign? Thank you!

Grégoire_Miche2
Level 10
March 16, 2016

Hi Trask,

You can create a field in SFDC called "Sync with Marketo" (type checkbox) and apply some workflows to set the value of this field depending on email addresses. Then you ask Support to filter the sync on the value of this field.

Read this:

"Sync with Marketo mysteries" part 1

"Sync with Marketo mysteries" part 2

-Greg