Skip to main content
A
Anonymous
September 10, 2015
Question

preference center

  • September 10, 2015
  • 2 replies
  • 1359 views

Is there a way to create a preference center for email addresses?

as in - rather than opting out, give the subscriber the option to receive only:

promotional emails

event based emails

etc

Can that be handled in Marketo?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

A
Anonymous
September 11, 2015

Hi Dee -

I regularly build preference centers for my clients using a Marketo form with check boxes instead of the blanket unsubscribe.  The key is to make sure you have a boolean field associated with each type of content that you will reference on your form. I also enable form pre-fill, so that if they are a known lead, their preferences (and email address) are automatically populated when reaching the page via an email.  When a new lead is created from a form fill-out, you can set defaults (receives all content, or only newsletters, etc.)

Once your preference center is live, you can create smart lists to sort who is subscribed to which content, and then reference those smart lists in your programs.

Josh_Hill13
Josh_Hill13
Level 10
September 11, 2015

Yes, this can be done. Please do a search for "preference center" and "subscription management" to find ideas.

Key components

  • update Email in Admin to point to new page
  • update any email footers
  • page
  • list of options you wish to provide
  • checkbox fields that are synced to CRM
  • samples to put on the form as a link or ? hover.
  • static and smart lists to manage
  • triggers to handle total unsubscribes
  • process for emailing each group.
Terms & ConditionsAccessibility statement

Loading footer...