Predictive Intelligence Tools | Community
Skip to main content
Aslihan_Ayan_Ha
Aslihan_Ayan_Ha
Level 6
September 19, 2015
Solved

Predictive Intelligence Tools

  • September 19, 2015
  • 2 replies
  • 2472 views

Is there anybody who can provide their experience with using predictive intelligence solutions like 6Sense, Fliptop, LeadSpace, for prospecting? 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Mike_Reynolds2

Ashley,

Marketo’s LaunchPoint site has lots of partners who have custom integrations with the Marketo product. Each of them will be able to provide testimonials and other useful information. The main site page is http://launchpoint.marketo.com/.

I don’t see one for Fliptop, but I did find these:

6sense:  http://launchpoint.marketo.com/6sense/1387-6sense-for-marketo/

LeadSpace:  http://launchpoint.marketo.com/leadspace/703-leadspace-social-targeting-b2b-leads/

2 replies

Mike_Reynolds2
Mike_Reynolds2Accepted solution
Level 10
October 26, 2015

Ashley,

Marketo’s LaunchPoint site has lots of partners who have custom integrations with the Marketo product. Each of them will be able to provide testimonials and other useful information. The main site page is http://launchpoint.marketo.com/.

I don’t see one for Fliptop, but I did find these:

6sense:  http://launchpoint.marketo.com/6sense/1387-6sense-for-marketo/

LeadSpace:  http://launchpoint.marketo.com/leadspace/703-leadspace-social-targeting-b2b-leads/

Guy_Goldstein6
Guy_Goldstein6
Level 4
December 9, 2015

Hey Ashley,

I've recently done a number of implementations of Infer and have seen some fantastic results. Infer combines data from your own database with up to about 250 different data points collected from their own data library to return a rating that's somehow related to your own data's outcomes.

You can find it here: https://www.infer.com/

By integrating the results that Infer provides with a solid behavioral scoring engine I've been able to create some very effect processes for combining the information to produce "predictive" results. Eg. to pass leads with a higher average conversion to opportunity thresholds forward by being able to set the bar higher for leads that fit less with the ideal customer profile.

It's a tool that's well worth checking out, to date I've seen it allow me to improve sales outcomes (particularly on the lower quality leads) by about 130%.

[Note: As with all scoring - This hasn't significantly changed the overall lead outcomes, but it's significantly improved the quality of leads being passed to sales, which has made the sales teams VERY happy about our Marketo efforts]

Terms & ConditionsAccessibility statement

Loading footer...