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gkrajeski
Level 10
April 24, 2015
Question

Pre-screening Emails for Spam detection

  • April 24, 2015
  • 5 replies
  • 1941 views
My team is looking to see if there are any tools provided or available to do a pre-screen for Spam "red-flags" before sending?

Our test sends came through on our Outlook 365 with the subject of "SPAM: SUSPECTED: Test [subject here]"

We have Ironmail (or the new McAfee equivalent) at a minimum.

I know I heard some of this mentioned at summit as to the tools, but haven't found it in my notes yet.
Hoping for faster results here!

Thanks!
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5 replies

Jenn_DiMaria2
Level 10
April 24, 2015
Here's a webinar about their new email deliverability tool:
http://pages2.marketo.com/new-email-deliverability-tool-webinar-mar15-preso.html

Of course, it's an add-on package, which somewhat grinds my gears.
April 24, 2015
How about using Litmus tool??
April 24, 2015
I pre-test my emails by sending them to: https://www.mail-tester.com/

I create a Smart Campaign to [Send Alert] to Other Emails (specify the email you want to test and copy/paste the email address that mail-tester provides). Then, check your score on mail-tester and make the improvements it suggests.
SanfordWhiteman
Level 10
April 24, 2015
@Jenn The 250OK package won't break down projected spam test results anyway.  
April 27, 2015
We use Litmus, From what I understand, 250ok uses Litmus data and expands upon it. Litmus does a great job for us, it explains SPAM Problems by ESP and provides a ton of views across many ESP and device views.