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Lauren_Beth
Lauren_Beth
Level 5
December 14, 2015
Question

Podcast platform that tracks leads?

  • December 14, 2015
  • 1 reply
  • 2530 views

Does anyone know if there's a podcast platform that will allow me to track which leads in marketo are playing my podcasts, similar to the way Marketo lets me see which leads play my Wistia videos?

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    1 reply

    Kenny_Elkington
    Adobe Employee
    Kenny_ElkingtonAdobe Employee
    Adobe Employee
    December 14, 2015

    Soundcloud has a widget api (Widget API - SoundCloud Developers)​ so you could use the javascript callbacks in it to send listening info into Marketo.  That actually sounds awesome.  I'll dust off my Soundcloud account and see what I can do with a blog post.  I'm not sure which other providers might have similar capabilities, but generally it would look like this: http://developers.marketo.com/blog/send-view-data-from-a-youtube-video-to-marketo/

      Lauren_Beth
      Lauren_BethAuthor
      Level 5
      December 14, 2015

      Thanks, Kenny!

      Kenny_Elkington
      Adobe Employee
      Kenny_ElkingtonAdobe Employee
      Adobe Employee
      December 21, 2015

      Here's a basic rundown for SoundCloud.  I would guess that this pattern is applicable to a lot of other platforms as well, even if the implementation would be a little different: Integrating the SoundCloud Player with the Munchkin API

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