Placing unique ID into token in order to access non-Marketo LP

Question

Hi,

Is it possible to include a unique identifier (such as an ID token for example) in my "attend webinar" CTA in my Marketo email which will be sent to the people who registered using a Marketo Form? The webinar however will not be held on a Marketo Landing Page therefore I was hoping to use the unique token in the URL, so that on the landing page they can make sure only people arriving with a unique identifier can view the webinar, while people arriving to the url webinar without a unique identifier would see a different page.

Is this doable?

SanfordWhiteman · Accepted Answer

If I understand correctly - If we are using a Marketo form to register people and sending them an email at a later date to attend the webinar, they can click the CTA in my email to take them to a non-Marketo webinar page which would include our munchkin code and would pick up on the Known Visitor HTML. In that case we can display the webinar page to the known people and display another version of the page to the unknown people.

Is my understanding correct?

Munchkin doesn't directly matter. You do not get a Munchkin cookie until the page is rendered and this will work with only the mkt_tok identifier (automatically added to a tracked link).

Of course Munchkin is useful for recording additional session activity.

If you want to use the KV HTML to control conditional content, put JS in the KV HTML to switch a class on the <body> tag. Don't use the KV HTML container itself to display the main body of the page, that will be very, very difficult to manage.

SanfordWhiteman · Answer

You seem to be using "unique" in two different ways.

Yes, you can add the token {{lead.Id}} to whatever URLs you want, as a a query parameter or as the #hash if you want. It represents the ID — unique within Marketo — of the lead record.

But you will not know, on your non-Marketo LP, whether that ID has any validity at all, only whether the string value exists in the URL. If that's sufficient for your needs, then go for it.

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