Personlized link from external site to marketo form

Forum|Forum|11 years ago
May 7, 2015
4 replies
1495 views

Is it possible to make a personlized link from a 3rd party email or website to a form in marketo where the user already is a lead?

The user have a profile page on another page, and when they click a link they are redirected to a marketo site where they already are leads in. So the great thing would be to get the formfields prefilled and to accomplice this, we must somehow know identify the user through the link.
Is it possible?

Marketo

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Josh_Hill13

Level 10

So you want to use the LeadID or munchkin code that would normally come from a Marketo email inside a third party email.

See developers.marketo.com on how to do this.

If the lead was already known, then no problem. If the lead is entirely new, then you would have to push the data via the URL and the third party's database somehow. Please work with your developer and your vendor.

SanfordWhiteman

Level 10

@Rasmus B If the extermal site knows the user's email address (and that's the same email address they're filed under in the Marketo database -- important) then pass the email as a query param. In the form, have Email as a hidden field that is sourced from that query param.

R

Rasmus_Bidstru1Author

Level 4

@Sanford, so you are thinking making the link with som parameter ?email=XXX in the link?

' In the form, have Email as a hidden field that is sourced from that query param.'
Is this a standard function within marketo, or do i need to do it with js/jquery fetching the parent url?

SanfordWhiteman

Level 10

It's a standard feature of Marketo forms. A field set as type Hidden can take its value from a query param or cookie. Very handy.

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