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A
Anonymous
January 17, 2017
Question

Personalization/Segmentation function

  • January 17, 2017
  • 1 reply
  • 1547 views

Just wondering if this can be done in Marketo:

I want to send an email to a lead (ex.Bob) and when they click on the email they will land on the microsite (non-marketo web page)

         (c) Which will read Hi Bob, welcome back.

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
January 17, 2017

Sure, for the most basic approach, attach that data (Base64-encoded if you think it looks better) to the link, then pull it out using JS on the destination page.

Less basic, but in a way easier to manage: send them to a Marketo-hosted LP (that they will never see) that contains {{lead.tokens}}, does the Base64'ing, and redirects them offsite.

A
Anonymous
January 17, 2017

Is there an easier way to do this? Thanks for looking into this @Sanford Whiteman​

SanfordWhiteman
SanfordWhiteman
Level 10
January 17, 2017

Easier than attaching the data to the outbound link?  I can't see how anything could be easier than that.

Thing is, you're trying to read Marketo-stored data outside of Marketo on a lead-by-lead basis. The only reliable, secure, and sane way to do this is to forward the data from a Marketo-integrated tier (a field on the lead, a Velocity script munching the field on the lead, or an intermediate Marketo LP) to the outside.

(Btw you @'d one of my secondaries. Primary is the one with the galaxy icon. )

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