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Kim_Gandy1
Kim_Gandy1
Level 6
March 26, 2018
Risolto

Person clicked, NOT opened email

  • March 26, 2018
  • 2 risposte
  • 4087 visualizzazioni

How would you explain a person who clicked link in email, but NOT opened any email, and has not been marked as invalid or suspended? 2018-03-26_1550

    Questo argomento è stato chiuso alle risposte.
    Migliore risposta di Grégoire_Miche2

    Hi Kim,

    The open is base on image download. Some email clients do not download images by default and therefore do not trigger an open event in Marketo. But with an email without images, the links are still valid and clickable. So you can click an email without having apparently opened it.

    Marketo corrects this in email performance reports, assuming that all clicks are also opens. But this statistical correction is not reflected in the filters and smart lists.

    -Greg

    2 risposte

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    March 26, 2018

    They don't have images enabled, that's how!

    Grégoire_Miche2
    Grégoire_Miche2Risposta
    Level 10
    March 26, 2018

    Hi Kim,

    The open is base on image download. Some email clients do not download images by default and therefore do not trigger an open event in Marketo. But with an email without images, the links are still valid and clickable. So you can click an email without having apparently opened it.

    Marketo corrects this in email performance reports, assuming that all clicks are also opens. But this statistical correction is not reflected in the filters and smart lists.

    -Greg

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