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Conner_Hatfield
Adobe Employee
Conner_HatfieldAdobe Employee
Adobe Employee
August 28, 2019
Question

Peer Perspective: ABM Strategy with Chelsea Kiko

  • August 28, 2019
  • 1 reply
  • 1968 views

In this ABM addition of Peer Perspective, take a deep dive into defining your top tier accounts, using ABM channels, and getting started with account scoring with Marketo Champion @Chelsea Kiko to help you fine tune your ABM strategy.

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    1 reply

    Josh_Pickles
    Josh_Pickles
    Level 5
    August 29, 2019

    Having that relationship with the sales team is SUPER important - it makes those discovery sessions to identify top accounts so much easier to manage.

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