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Eoin_Lyons1
Eoin_Lyons1
Level 2
October 10, 2019
Question

Owner updates in SFDC & Marketo

  • October 10, 2019
  • 1 reply
  • 2536 views

We have a bi-directional sync between Marketo and Salesforce. I'm curious to know what should happen in the following scenario: A lead has the same owner in SFDC and Marketo. The owner is changed on the SFDC side. Before that update is synced to Marketo, Marketo syncs the lead to SFDC using auto assignment rules.

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1 reply

Josh_Pickles
Josh_Pickles
Level 5
October 10, 2019

Hi Eoin,

I believe that the integration relies on the last modified timestamp to determine what changes apply. 

I had a quick look at the post below which backs this idea up with this comment:

The native sync between Marketo and Salesforce identifies records that need to be evaluated for an update based on the Last Modified Timestamp (also often called the system mod stamp). This timestamp is updated any time there is a change written to any field on the record (Note that formula and lookup fields do not update this timestamp). Whether one field is updated, five fields or a field that is not visible to the sync user, this update will queue for one evaluation for this record.

Marketo / Salesforce Sync Limits & Priority Info 

    Eoin_Lyons1
    Eoin_Lyons1Author
    Level 2
    October 19, 2019

    Thanks for this! So hypothetically, Marketo updates owner at 1pm, owner is updated manually at 1:02pm in SFDC, last modified timestamp stamps 1:02pm, Marketo does not update at 1:05pm because Last Modified Timestamp is at 1:02? Is that the gist of it?

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