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Hank_Hansen
Hank_Hansen
Level 5
February 11, 2020
Question

Original Referrer Value Question

  • February 11, 2020
  • 1 reply
  • 3824 views

I want to confirm what happens with the Original Referrer value in the following scenario:

- An ad on a paid channel drives a new visitor to our site 

- The person chats with sales and the sales rep manually creates a lead in SFDC (we do not have Marketo/SFDC integration with chat at this time)
- A Marketo email is sent to the new lead 
- The lead clicks a link in the email which associates their munchkin cookie with their record, populating their Original Referrer value

What is the Original Referrer value at the time of the email click (time of cookie association). Will the Original Referrer be the paid channel that sent them to our site (presuming that was their first visit) or will it be more recent activity?

Is there a solution in Analytics that would show me all records that have a given paid channel in their referrer history? I haven't found such a report so far.

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1 reply

Hank_Hansen
Hank_HansenAuthor
Level 5
February 11, 2020

I think I found the answer in this thread:

https://nation.marketo.com/t5/Product-Discussions/Original-Referrer-What-s-it-really-for/td-p/82723

 

Sanford Whiteman stated:

"...the Original Referrer is the URL the lead came from when they were first created by Munchkin as an anonymous lead."

 

Based on this, it appears that value will not change. Now I need to confirm if traffic from Google paid ads will have a different value than traffic from Google organic search.

SanfordWhiteman
SanfordWhiteman
Level 10
February 11, 2020
Right, I was about to point you there. 🙂

But relying on referrer data instead of on deliberate UTM tagging isn't going to give you enough granularity IMO.
    Hank_Hansen
    Hank_HansenAuthor
    Level 5
    February 11, 2020

    Thanks Sanford - Do know of any articles or threads that discuss the UTM tagging approach? I see the UTMs in the OR data and I can use a smart list to query contents of the OR (i.e. Original Referrer contains "GCLID" to identify leads from Google Ads, etc.). 

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