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October 29, 2015
Question

Organic lead source problem - main referrer is our own site

  • October 29, 2015
  • 2 replies
  • 2689 views

I'm trying to understand why the Original Referrer field is showing our own website, and our 2 subdomains (marketo pages and blog) as our original referrer. Out of 2300 leads created the past 3 months about 2100 have our own website listed as the original referrer. I just inherited this instance of Marketo, so I don't know where I should be looking to try to fix this problem. Does anyone else have this issue? Or can you provide me with some clues on what could possibly be causing this? Any help is appreciated! Thank you!

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2 replies

Kenny_Elkington
Adobe Employee
Adobe Employee
October 29, 2015

There might be an issue with your munchkin configuration.  Could you share an example URL that's showing as an entry page?

October 30, 2015

Sure, here is a screen shot which includes the referrer links i'm seeing.

Grégoire_Miche2
Level 10
October 29, 2015

Hi John,

In addition to Kenny's request,

What is the navigation path of these leads ?

-Greg

October 30, 2015

Greg, I'm not quite sure. Since they converted as leads at some point they do make their way to a marketo landing page from our main site. The majority probably go directly from our front page or a secondary page to one of our marketo pages.

Grégoire_Miche2
Level 10
October 30, 2015

Hi John,

You should check the munchkin code is working on you web site pages. If it's not, then when leads arrive on your Marketo landing pages from your web site, then the perceived referrer is your web site...

Create smart lists using the "visited web page" filter and filter on you web site pages, and include anonymous (is anonymous = true) as well as known leads (is anonymous = false) and check you find some.

-Greg