I know that Marketo has the ability to send operational emails which skip/bypass opt-out rules, should we need to send an email that everyone must receive.What I want to know is, if we want to send out a product announcement email - and someone says they don’t want to receive these types of emails - and we’ve flagged it as such, can you confirm that Marketo will honor that? So yes, they receive optional emails, but won’t receive other emails such as that product announcementWhat is the best way to approach this?

Level 2

Question

Opt-out question - please help

Forum|Forum|7 years ago
July 9, 2018
2 replies
1936 views

I know that Marketo has the ability to send operational emails which skip/bypass opt-out rules, should we need to send an email that everyone must receive.

What I want to know is, if we want to send out a product announcement email - and someone says they don’t want to receive these types of emails - and we’ve flagged it as such, can you confirm that Marketo will honor that? So yes, they receive optional emails, but won’t receive other emails such as that product announcement
What is the best way to approach this?

Marketo

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SanfordWhiteman

Level 10

Please move the question to Products (Move link at the right). This isn't a support space, it's for webmaster feedback about the Community site itself.

Tera_HudsonAuthor

Level 2

Okay. Thanks

SanfordWhiteman

Level 10

Operational emails skip system-level suppression rules.

They don't skip your manually created filters.

So if, for example, a Smart List requires that someone have a custom Boolean field Receive Product Announcements set to true in order to qualify for a send, if someone's value is false they won't qualify merely because the email is operational.

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