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Anonymous
May 5, 2014
Question

Opt Out per Campaign VS Globally

  • May 5, 2014
  • 2 replies
  • 1273 views
How best to manage opt out? Opt out can be globally or per campaign i.e. opt out of all communications or opt out of sneaker notifications but register to win.

In this case, opt out is at the campaign level/static list level; however, in marketo - opt out is all or none.

Any ideas?
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2 replies

Michelle_Tizian
Michelle_Tizian
Level 10
May 5, 2014
What I do for a particular campaign is add the following to the flow: 
Unsubscribe = False
Add to list = (the campaign suppression list)
and because we have an opt out type pick list in SFDC, I do, Do not email type = {lead.Do not email type}the campaign suppression list

The above option allows us to send our customers their paid subscription emails which they are expecting and which we can't really make operational.  When they get promotional emails, their unsubscribe status will not keep them unsubscribed from receiving their paid subscriptions.  They are instead added to a suppression list by campaign type. 



Josh_Hill13
Josh_Hill13
Level 10
May 5, 2014
It's always best to let people unsubscribe from a particular type of campaign.

See page 369 or so
http://www.marketingrockstarguides.com/marketing-rockstars-guide-to-marketo/
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