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A
Anonymous
August 4, 2016
Question

Opt In Campaign

  • August 4, 2016
  • 3 replies
  • 1497 views

Hi Everyone,

i would like to launch Opt In Campaign for improving my marketing database by using unsubscribed leads.

i am trying to achieve here , to reduce the no of  unsubscribed leads

would someone who have already launch these opt in campaign in his own instance.please share the screenshot .

Thanks

Rahul Kumar

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3 replies

SydneyMulligan
SydneyMulligan
Level 7
August 5, 2016

Are you saying you would like to launch an email campaign to your unsubscribed leads to try to get them to opt back in? That is illegal. You can't email them. They unsubscribed.

Josh_Hill13
Josh_Hill13
Level 10
August 5, 2016

There are several threads on sending opt in campaigns to those who are unsubscribed=F. Please research.

A
Anonymous
August 5, 2016

can you please share one of them.

A
AlokRa4
Level 10
August 11, 2016

Are you planning to run this email campaign for your entire database? I would recommend creating some separate smart lists to segment your data. You should be looking at leads which have been inactive for last 360 days, and leads inactive for more than that. For very old leads, you should simply remove them from your database.

Also, you should segment on the basis of the source where the leads were acquired from. If many leads were acquired from list buys, there are chances that it may include spam traps.     

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