Operational Programs to Manage and Clean Database

Question

Hello,I was wondering what kind of operational programs should be a part of every quality "data management center" in Marketo. I'm in the process of reviewing what's already in place and also defining any gaps in an effort to clean up my database. As an example, we just recently built out a program to help with SPAM traps. What other types of programs should be in place? Please feel free to share what this part of your instance looks like and/or any articles related to this topic. Also, what are the necessary steps every Marketo user should take to adequately "clean" their database?Thanks for your help,Tom

Josh_Hill13 · Accepted Answer

Hi Tom,If you do a search here for "data management" and "deliverability" or "data cleanliness" you will find lots of options. I have several articles on my site You searched for data management - Marketing Rockstar Guides Other articles: https://developers.marketo.com/blog/how-to-clean-your-marketo-database/ RingLead, Etumos, and some other agencies also make suggestions on their sites.It depends on your needs, size of database, etc. ThoughtsCountry cleaner (although if you tighten your forms and picklists, you shouldn't need this eventually)Lead Source cleanersHard bounced cleanersSoft  bounce suspendersSales will want data enrichment, which really requires external tools like data.com, ringlead, leandata, etc.

Anonymous · Answer

HelloI'm working on some database cleaning and came across this post.Thanks for this article: https://developers.marketo.com/blog/how-to-clean-your-marketo-database/ I see abuse@,postmaster@ and security@ listed and I'm curious what the other 9 domains in the spam trap section are to consider.Michelle

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