Operational Emails for Registration Confirmations and Event Reminders | Community
Skip to main content
A
Anonymous
April 19, 2013
Question

Operational Emails for Registration Confirmations and Event Reminders

  • April 19, 2013
  • 2 replies
  • 1354 views

Hi,
 

Does anyone use operational emails vs. marketing emails for registration confirmations and reminders for events and webinars?  I have found some people will get excluded from recieving such emails if they unsubscribe globally or from our marketing and promotions emails - which results in us having to push the emails out manually.  From what I read, it sounds like operational emails would bypass this, so that's why I was considering flipping them to operational. Just wondering what everyone else did or what the best practice is!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

Amy_Lepre
Amy_Lepre
Level 6
April 19, 2013
We use operational emails for that very purpose and for those same reasons.  As long as the initial email (if that's the marketing channel you used) to solicit members is a type of marketing email, you are okay with making the rest operational. Registration and confirmation emails are exempt from CAN-SPAM regulations. I look at it this way: if I sign up for a webinar or other event with a company, do I want to receive a confirmation email? And would the experience actually be worse if I didn't receive the email? I say yes to both. 

Also, see here: https://community.marketo.com/MarketoArticle?id=kA050000000L3DpCAK
    Cecile_Maindron
    Cecile_Maindron
    Level 10
    April 19, 2013

    We also use operational emails for thank you email (where you have direct links to pdf). We feel same way as Amy:
    if somebody fills out a form to receive a white paper, they should receive it.

    Terms & ConditionsAccessibility statement

    Loading footer...