We would like to be able to drill down into our email reporting and find out whether many of the same people are opening our emails or if there's a broader swath of people doing so. What would be the best way to find out on a lead-by-lead basis the frequency with which emails are being opened, e.g., is Sue Smith opening three emails for every 10 sent or 1 email for every 30 sent, and concurrently, who opens our emails the most/the least, etc.?
Thank you,
Laura
Hi Laura,
You can use the 2 scores approach, as described in the last answer I made here: Re: Emails Opened vs. Emails Delivered - By Lead
Or the report described in this same post.
But at the end of the day, all of this will not be totally accurate, as the "Open" score will fire twice if someone opens the same email twice.
Marketo is better at counting the number of time a lead opens an email than counting the number of emails a lead has opened 
-Greg
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.