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Alexis_D_Alba1
Alexis_D_Alba1
Level 5
May 24, 2016
Question

Opens not logged when there is click activity

  • May 24, 2016
  • 2 replies
  • 1609 views

Hi there,

In looking through quite a few lead records i'm noticing that when there is click activity present there is no open email activity logged.

Is this normal behavior? I can assume that if a lead clicked an email that they also opened it, but i'm now concerned about the accuracy of our reporting metrics. I'm aware that opens are not a reliable and that if images are not downloaded, it does not log as an open. I did, however, think that if someone engaged with the email by clicking an open would also be logged. Is there anyone who can share some insight on this?

Thank you!

Alexis

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
May 24, 2016

From an Email Performance perspective, any click creates a "synthetic" open to match.

But a fake Clicked Link on Email activity is not logged.

Alexis_D_Alba1
Alexis_D_Alba1Author
Level 5
May 24, 2016

Ah, I see.  I guess i'm just confused as to why sometimes there is an "opened email" and a "clicked link activity", while other times i'm only seeing the "clicked link" activity.

Chris_Willis1
Adobe Champion
Chris_Willis1Adobe Champion
Adobe Champion
May 24, 2016

The lead has to download images on the email for an Opened Email activity to be recognized.  If the lead has an email client that doesn't download images and clicks the email link, then your activity log will have a clicked link in email without an open email event as you are seeing. 

Chris Willis - Fractional GTM Operations Consultant
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