One Click Unsubscribe | Community
Skip to main content
Port_worx
Port_worx
Level 2
May 17, 2018
Solved

One Click Unsubscribe

  • May 17, 2018
  • 4 replies
  • 8928 views

Hi all,

Is there a way to have one click unsubscribe?

As of the moment when a lead clicked our unsubscribed link on email, they will be redirected at a landing page and need to submit a form and redirect to confirmation page.

What I want them to do is after they click unsubscribed link on email they will be redirecting on confirmation page. Is that possible? What do you think is the best practice on this

thanks

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Grégoire_Miche2

Hi Ron,

You can do this with a simple smart campaign using a "clicks link in email" trigger.

But this is quite dangerous: anyone using a recent version of anti-phishing software and link scanner will automatically unsubscribe without even knowing it... I advise my customers not to set up one mlcil unsub.

-Greg

4 replies

Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
May 17, 2018

Hi Ron,

You can do this with a simple smart campaign using a "clicks link in email" trigger.

But this is quite dangerous: anyone using a recent version of anti-phishing software and link scanner will automatically unsubscribe without even knowing it... I advise my customers not to set up one mlcil unsub.

-Greg

    Port_worx
    Port_worxAuthor
    Level 2
    May 17, 2018

    Thanks

    We dont have smart campaign that will change the unsubscribe from true to false but it seems that if they filled out they will automatically unsubscribe without any smart campaign.

    iS that normal sir?

    thanks

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 17, 2018

    We dont have smart campaign that will change the unsubscribe from true to false but it seems that if they filled out they will automatically unsubscribe without any smart campaign.

    Filling out a form isn't one-click (which is a good thing).

    Greg is talking about using a SC if you don't have a form (which is a bad thing).

    Jay_Herrera2
    Jay_Herrera2
    Level 1
    November 13, 2018

    I think one click should be totally safe as long as your trigger is "Visits Web Page" and filter on your unsubscribe page.

    Nicholas_Manojl
    Nicholas_Manojl
    Level 8
    November 13, 2018

    But if they visit the web page and close the browser before Munchkin has a chance to run, you aren't going to process their unsubscribe.. which is bad.

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      November 13, 2018

      That's another good point.

      Or if they have Tracking Protection on.

      There's a net disadvantage to "one-click" anything. What would you rather have, another button for people to confirm -- or to keep sending people email after they performed a supposedly "one-click" opt-out?

      Abhishek_Chand2
      Abhishek_Chand2
      Level 4
      November 14, 2018

      May I ask why do you want one click unsubscribe as it is not the best practice?

      -AC

      Abhishek Chandra
      K
      karanhari-1
      Level 7
      November 14, 2018

      Hi @Port worx​,

      My recommendation would be to redirect leads to a preference center instead of directly showing them the unsubscribe confirmation page.

      The preference center can be a valuable addition to prevent your leads from unsubscribing. Not only does the preference center helps you show the leads relevant options from which they can choose from, but its also enables the leads to go for options like a "90 day vacation", by which the leads would not be sent any email for next 90 days and post that also, the lead only receives communications on their areas of interest.

      Additionally setting up a preference center is also highly recommended and mandatory in some cases if you have a data base that falls under the scope of GDPR. Setting up and giving options to delete ones own data, and other customized options become possible with the help of preference center.

      I have worked with several clients and have had successful used cases where implementing an email preference center significantly reduced the unsubscribes and also enable us to send the right communication to the right lead.

      Best Always,

      Karan Hari

        Terms & ConditionsAccessibility statement

        Loading footer...