Old School Marketing Tactics? | Community
Skip to main content
A
Anonymous
June 22, 2017
Question

Old School Marketing Tactics?

  • June 22, 2017
  • 1 reply
  • 1983 views

At Marketing Nation Summit, we released a preview of Steve Lucas's new book, "Engage to Win." Part of this was a workbook for you to take a look at your own marketing tactics and to chart a new course forward.

We want to hear what you think! Each week, we're going to pose one of the questions from the workbook to discuss here. Take a look at Steve's most recent blog for some additional background.

This week's topic is: Using yesterday's marketing tactics actually hurts you. What tactics are you currently using that may be putting you in danger? What’s being done by default that desperately needs to be questioned?

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

    1 reply

    Amanda_Thomas6
    Amanda_Thomas6
    Level 8
    June 26, 2017

    I think one tactic we still use that is pretty dated is engagement streams related to product. We plan to build our engagement streams based on the buyer's journey. Ex. If they aren't clicking trough/taking the next step in the buyer journey, we put them in a slower stream. If they're clicking only the bottom of the funnel content, we put them in another stream - or have Inside Sales follow up.

      Melanie_Chapman
      Melanie_Chapman
      Level 2
      June 29, 2017

      We have product streams as well and have found success combining those more old-school streams with slower streams based on level of activity. We have great engagement with our product-specific streams, so this approach allows us to preserve that while being more responsive to where leads are in their buyer's journey.

        Terms & ConditionsAccessibility statement

        Loading footer...