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amyvoigt_PBC
Level 2
June 28, 2024
Question

Nurturing Program

  • June 28, 2024
  • 3 replies
  • 4004 views

I am a new user of Marketo and don't understand how our nurturing programs are set up, I keep getting updates saying our casts are exhausted and I am not sure where Marketo is pulling people from to receive these emails. Do you have to upload a list of people to receive these emails or are they people visiting our website?

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    3 replies

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    June 28, 2024
    I'd start by reading about Engagement Programs here: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/drip-nurturing/creating-an-engagement-program/understanding-engagement-programs

    (It's clear from the mention of "exhausted content" that you're using EPs – there are lots of ways to build what we 'd call nurture programs on a business level, but only EPs have a formal concept of assets to be cast.)
      uditmathur
      Community Advisor
      uditmathurCommunity Advisor
      Community Advisor
      June 29, 2024

      Hi @amyvoigt_pbc ,

       

      Adding to Sanford's, here are some more content you can go through to understand Engagement (Nurture) Programs in Marketo.

      https://nation.marketo.com/t5/product-blogs/marketo-success-series-engagement-programs/ba-p/301712

      https://experienceleague.adobe.com/en/docs/marketo-learn/tutorials/email-marketing/lead-nuturing-learn

       

      Hope this helps. 

        Michael_Florin-2
        Michael_Florin-2
        Level 10
        June 29, 2024
        @amyvoigt_pbc wrote:

        I am a new user of Marketo and don't understand how our nurturing programs are set up

        Did somebody in your organization give you the task to understand - or even fix, repair, improve - your nurture programs? I think this is a daunting task, and maybe even impossible to take on, especially if your nurture programs have reached a certain complexity. 

         

        And while I think that pointing to Engagement Program documentation here is great, it might not be enough. I would rather assume that you should reach out for help. Interview the person who set your Engagement Programs up or get help from a Marketo consultancy to guide you through the process.

        I've taught and enabled a lot of Marketo users over the years, but I don't think there was a single one who I would have tasked with de-constructing nurtures in their first Marketo year. "where is Marketo pulling people from to receive these emails" is a great question that you really should have an answer for, but you either need to be very experienced to figure that out yourself or you have great documentation within your org that explains the process and the plan behind it.

          SanfordWhiteman
          SanfordWhiteman
          Level 10
          June 29, 2024
          Don't disagree with Michael's take at all and would've written much the same thing but was on my phone. 🙂
          Josh_Hill13
          Josh_Hill13
          Level 10
          June 30, 2024

          I'd add my own slides to this

          https://www.slideshare.net/slideshow/master-nurturing-and-marketo-engagement-programs-96860221/96860221

           

          which I think explain how to think about EPs and Smart campaigns in a more natural way.

           

          I agree with Michael - need screenshots, need to understand the goal you have. Is this party of a marketo audit? Do you have an email marketer working on these with you? 

            A
            amyvoigt_PBCAuthor
            Level 2
            July 8, 2024

            Thank you!

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