Nurture Streams - Have leads randomly placed in a stream | Community
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Danielle_Wong
Community Advisor
Danielle_WongCommunity Advisor
Community Advisor
April 28, 2016
Solved

Nurture Streams - Have leads randomly placed in a stream

  • April 28, 2016
  • 2 replies
  • 3625 views

If I have multiple streams, is there a way to place leads that qualify randomly into a stream?

I would like to test the order of the content, which will be different for each stream. So i would like to sort of get a random sample of the leads that go into the streams, and eventually get data on which stream performs best and which content does best when sent after a certain email, etc.

Thanks!

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Best answer by Grégoire_Miche2

Hi Danielle,

Marketo provides an efficient mechanism to create random lists.

prepare a batch smart campaign with a add to engagement program flow step, create choices (if you have 2 streams, create 1 choice, if 3 stream, create 2 choices, 4 streams, create 3 choices ...) Then use the "random sample" filter. Example for 3 streams:

-Greg

2 replies

Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
April 28, 2016

Hi Danielle,

Marketo provides an efficient mechanism to create random lists.

prepare a batch smart campaign with a add to engagement program flow step, create choices (if you have 2 streams, create 1 choice, if 3 stream, create 2 choices, 4 streams, create 3 choices ...) Then use the "random sample" filter. Example for 3 streams:

-Greg

Danielle_Wong
Community Advisor
Danielle_WongCommunity AdvisorAuthor
Community Advisor
April 28, 2016

Thanks so much for the quick response. I never really understood the choices option in the add constraints.  When does it know to go to choice 2?  I'm just extremely confused about it. And stay away from it!

Danielle W.
A
Anonymous
April 28, 2016

In the screenshot Greg provided, when a lead comes to the point when this flow action runs, Marketo will 'randomly' do the choice 1 or choice 2 or default. But it maintains the 'randomness' to maintain that 33% leads will get choice 1, 33 % will get choice 2 and rest 34% will get the default action.

Thus we know the overall ratios but it is random at a lead level.

Rajesh

Shailendra_Dube
Shailendra_Dube
Level 2
January 23, 2019

Hello Experts,

What condition we have to add in Smart List, i am also working on the same program (randomly assigned leads to engagement program)

Shailendra

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