Nurture Question - Content Exhausted? | Community
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A
Anonymous
July 9, 2015
Question

Nurture Question - Content Exhausted?

  • July 9, 2015
  • 2 replies
  • 4130 views

Hi there,

I created a new nurture with 10 different touches. I just sent the first email today and when I spot checked the members of the nurture, it shows that the content is exhausted'. How can that be possible?

Thank you!

Mandy

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2 replies

A
Anonymous
July 9, 2015

Are all of the assets that you're sending in your nurture program approved?  If you want, post a screenshot of the nurture flow and maybe we can figure out if there is something missing.

A
Anonymous
July 9, 2015

oh no, I just noticed that I did not 'Activate' the program...do you think that is the issue? If so, what does that mean to activate it?

A
Anonymous
July 9, 2015

In the regular engagement engine, activating the content is akin to approving the content to be sent out.  Basically, the engagement engine performs a "cast" at an interval of time, checks to see if there is any activated content in that stream that the lead hasn't received yet, then sends it (or takes no action).  So, you could have exhausted content for some leads, but some leads (those added more recently) would still be working their way through your content stream.

    A
    Anonymous
    January 7, 2016

    Hello,

    What is the definition of Exhausted? Does it mean the lead has received the email offering the content + also downloaded the content (in our case we measure downloaded=filled out web form) - OR- does Exhausted mean something else? I can't find a true definition in the Product Docs.

    Mikes_Jones
    Mikes_Jones
    Level 7
    January 21, 2016

    Exhausted means a lead has received all the content in a particular stream and thus won't be receiving any new content unless you add new content to the stream.

      A
      Anonymous
      March 21, 2017

      If I have 103 leads currently exhausted in stream 1, does that mean they received email 1 in stream 1? Also, within stream 1, I have them moving to stream 2 and then receiving email 2. Does that sound like the right process of things?

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