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A
Anonymous
March 26, 2014
Question

Nurture Programs vs Engagement Module

  • March 26, 2014
  • 2 replies
  • 889 views
I am designing a nurture program where we send email 1 for content/offer 1 and if the person does not click on the offer, then in 2 weeks we send them new email 1a with the same offer. If they did click, they would move on to get email 2 with offer 2 next. Can this be set up in the engagement module or do we need to use Nurture campaigns with Traffic Cop, etc? If it's the latter, I can't find any instructional documentation to show me how to do this.
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2 replies

Josh_Hill13
Josh_Hill13
Level 10
March 26, 2014
http://www.slideshare.net/jdavidhill/marketo-engagements-and-drip-nurturing-boston-user-group-dec-10-2013

You probably want to use a drip/traffic cop setup.

BUT you could use multiple Streams if your level of Marketo allows that. Your Second Stream would pull in any leads that didn't click in Stream 1 and then send second email. 
A
Anonymous
March 26, 2014
Thanks, Josh.
We do have multiple stream capability.  However, given that each nurture stream is approx 6 touches (12 if you count that 'a' touches going to the people that didn't click the first email), does that mean we'd need a new stream per touch?
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