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October 5, 2016
Question

Nurture Program sent content out of order

  • October 5, 2016
  • 1 reply
  • 1600 views

We set up a nurture engagement program that was supposed to send a series of emails (1 per week) to new members of the engagement program. At some point during testing, a cadence was set but there was no active content. When the content was finalized and activated and final cadence set, the program sent out the last email in the series rather than the first email in the series. When I looked at the Activity Log for some of the folks who received the email, there are messages about exhausted content, but no mention of sending other emails in the series. So, my first question is...would the exhausted content messages have effected the order in which emails were sent and if we want to reset and start this program over, is the best way to accomplish that to delete the leads from the database and then re-add them?

This is driving us crazy because there is nothing obvious that appears to be effecting how this working.

Thanks!

Keith

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1 reply

Grégoire_Miche2
Level 10
October 5, 2016

Hi Keith,

The good way to run it is not to delete the exhausted content, but to pause these leads, then unpause them when you have finished

This is done applying a "change engagement program cadence" to all the exhausted content leads. Do it in a daily batch program.

-Greg

October 6, 2016

But I'm not understanding why the program sent the last email in the stream instead of the first. All of this content existed in the stream, but was just not activated. Once the content was activated, why didn't the program send the first email? Is there a way to reset a lead so that they would essentially "start over" in the stream?

Roxann_McGlump1
Level 5
October 6, 2016

Was all the content activated at the same time, or were some emails activated before others?