Nurture/Engagement Rules - how advanced can we get? | Community
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Anonymous
May 18, 2015
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Nurture/Engagement Rules - how advanced can we get?

  • May 18, 2015
  • 1 reply
  • 1162 views

Hi all,

I am in the process of building a nurture stream and would like to create a rule that says "if the person has already downloaded this content, skip and go to the next". Is this type of logic even possible? How complex can I get with the rules?

Thank you!

Mandy

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Best answer by Dory_Viscoglio

Hey Mandy, if you're using emails in the stream then this is challenging to accomplish -- you'd have to move someone to a stream that doesn't contain the content that they've already downloaded.

If you're using programs, I'd say the easiest way to exclude someone from that email would be to create an additional program status called Exclusion (or similar) and if they join the Engagement via the inbound program then they should be added to the exclusion status for the first program/email. By adding them to the program, Marketo will not send that content to them since they're already a member of the program.

1 reply

Dory_Viscoglio
Dory_ViscoglioAccepted solution
Level 10
May 18, 2015

Hey Mandy, if you're using emails in the stream then this is challenging to accomplish -- you'd have to move someone to a stream that doesn't contain the content that they've already downloaded.

If you're using programs, I'd say the easiest way to exclude someone from that email would be to create an additional program status called Exclusion (or similar) and if they join the Engagement via the inbound program then they should be added to the exclusion status for the first program/email. By adding them to the program, Marketo will not send that content to them since they're already a member of the program.

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