Nurture/Drip Campaign Unsubscribe Pages

Forum|Forum|9 years ago
February 9, 2017
2 replies
2732 views

Hello,

We are creating two nurture campaigns - one for employers and one for job seekers. If a job seeker wants to receive employer nurture emails, and vice versa, is it recomended to create a separate landing page where they can receive that? Or, would we set that up as a campaign in the nurture series.

Thanks,
Jack

Marketo

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Grégoire_Miche2

Level 10

Hi Jack,

At some point, it means you will want to replace your unsubscribe page with a preference center win which you leads will be able to choose their newsletter or nurturing preferences. Search the community for preference center on how to do this.

-Greg

A

Anonymous

Thanks, Gregoire. Another question we had was, are there steps to unsubscribing people from just the nurture/drip campaign and NOT on their specific optin preferences?

Grégoire_Miche2

Level 10

Hi Jack,

Legally speaking you always need to offer people to be able to fully unsubscribe from all your communications.

But you can mitigate this with a subscription / preference center in which you would offer the possibility to selectively unsubscribe from certain types of communications. But even though, the possibility to unsubscribe from everything must always be present.

-Greg

Chris_Johnston

Level 6

Greg nailed it on the head. I'd just add that it is also referred to as Subscription Center when you are searching through to see how to build one.

Josh_Hill13

Level 10

I'd consider having two separate pages or using the dynamic content method.

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