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Anonymous
June 30, 2015
Question

Nurture Campaign using multiple lead sources

  • June 30, 2015
  • 1 reply
  • 810 views

I am creating a nurture campaign that will have leads coming in through different sources (content syndication, Google Adwords, social etc). This is what I’m trying to do; Create 1 landing page with form leading to a white paper. Then I would like to track each submit separately by source. Instead of creating multiple pages and multiple forms, I'd like to keep this clean and keep it to 1 landing page and 1 form (and maybe separate the sources by utm codes). Is this possible? Thoughts?

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1 reply

Grant_Booth
Grant_Booth
Level 9
June 30, 2015

Hi Phil,


This is definitely possible. You can add hidden fields to the form to capture the utm parameters:

Set a Hidden Form Field Value - Marketo Docs - Product Docs

Then your campaigns in Marketo can use choices based on that field's value to route your leads to different programs.

Grant

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