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A
Anonymous
May 23, 2016
Question

Nurture campaign segmentation question

  • May 23, 2016
  • 2 replies
  • 1847 views

I have a field in the my Marketo DB I'd like to target one of our nurture campaigns off of. It is a date field for what we call an "Audit Date".

I would like to create my nuture campaign smart list to look at this date to start the trigger for the email content.

My question is:  Is there a way to have a smart list query statement be something like: “audit date” is less than yesterday, this way the nature campaign will be evergreen any time a new audit date comes into the Marketo DB

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2 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
May 23, 2016

Hi Rob,

Just create your smart campaign with a filter "audit date" is in past 24 hours and run it every day. Set the qualification rules so that a lead can only go through it once.

-Greg

A
Anonymous
May 23, 2016

Gregoire -- I'm not sure I can do that. When I pull the filed in to the Smartlist I don't see a option of putting in 24hours. See screen cap below. -RB

Grégoire_Miche2
Grégoire_Miche2
Level 10
May 23, 2016

Audit date IN PAST (instead of IS) then you will be able to type "24 hours".

-Greg

SydneyMulligan
SydneyMulligan
Level 7
May 23, 2016

I know there is a way to do this, but you have to be using the right type of field to do it. I use something like this to pull a report of leads that are signed up for a recurring webinar, but the date they selected is Today.

The field type has to be date:

Is your field set up that way?

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