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Anonymous
February 6, 2014
Question

Nurture Campaign Frequency

  • February 6, 2014
  • 1 reply
  • 765 views
How much time do you typically wait between sending nurture emails?  What are the best practices and should the assets vary (i.e.webinar, whitepaper,webinar)?
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1 reply

Edward_Masson
Edward_Masson
Level 10
February 6, 2014
webinars will be time sensitive while whitepapers are not.
I tend to keep to a 7 day window between emails (Europe 14 days). Once they take action I move them to a 3 day stream. after 2 failed offers they go back to 7 days until there is a lead status change and or opportuinty created.

With webinars I find that my audence is fine with an invite first and a non-responder 7 days later. If closer to the webinar date and the numbers look low, I send a Last-Chance email.
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