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Anonymous
May 24, 2016
Question

Nurture Campaign Audience Creation Question

  • May 24, 2016
  • 1 reply
  • 896 views

Folks - I have a nurture campaign I'm trying to create & I'm having some issues. Wondered if anyone could assist.

I've created the following nurture:  The five emails in question all start with looking at the field "Audit Date". I've gone into my Smart Campaigns & set one up as follows:
Can someone tell me if this is even the right course of action, or if I'm missing some key step?

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1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
May 24, 2016

Hi Rob,

you do not have to  "send email" in a nurture program. It's a negation of what it is supposed to do! in an Engagement program, you add content to the streams, set up the schedule for each stream, and add leads to the streams.

As said in another post, if you need to send emails on a specific date that is different for each lead, better use a standard program and a smart campaign to send the emails.

-Greg

Grégoire_Miche2
Grégoire_Miche2
Level 10
May 24, 2016

See you question yesterday: Nurture campaign segmentation question

-Greg

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