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Aslihan_Ayan_Ha
Aslihan_Ayan_Ha
Level 6
May 14, 2019
Question

Number of Leads who click on an email vs Webpage Visit does match

  • May 14, 2019
  • 1 reply
  • 1663 views

I pulled a smart list for lead who clicked on an email link (with specific UTM) on a specific date and another list that looks at the leads who visited a page with the same UTM on the same date. Looked at various dates for each. The discrepancy between the numbers range from couple hundred to couple thousand. 

Since it is based on the UTM specific to the email, I am not sure why the difference between clicked on email vs visited webpage is so large.

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    1 reply

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 14, 2019

    The difference is due to mail scanners that click the link, but do not execute the Munchkin JS (more advanced mail scanners do execute JS, so don't confuse this.with mail scanners in general).

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