Skip to main content
A
Anonymous
June 9, 2015
Question

Number clicked is different from email summary

  • June 9, 2015
  • 1 reply
  • 1235 views

I'm finding a strange discrepancy and hoping someone can explain. I'm looking at the email tab in a smart campaign that went out last week. The total clicked is 546. However when I run a smart list for the number of clicked in the email I get 366. I have not indicated any specific links in my smart list, just clicked overall. Why the difference??

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

Jenn_DiMaria2
Jenn_DiMaria2
Level 10
June 9, 2015

Could it be a discrepancy between total clicks and unique clicks?

Josh_Hill13
Josh_Hill13
Level 10
June 9, 2015

This is a well known issue. Please do a search for the cause.

If I recall correctly it is something similar to how the data is pulled:

  • smart list looks at # of leads that clicked at least X times on a link.
  • Email Performance looks at time frame as well as any Smart List restrictions. It may also change depending on leads removed from the database.
  • Unique clicks may be an issue, or sort of related. You cannot get this directly anyway.
Terms & ConditionsAccessibility statement

Loading footer...