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July 16, 2015
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NPS in-Email

  • July 16, 2015
  • 1 reply
  • 1991 views

I'm new to Marketo and am wondering if there is a core feature that allows us to embed a functional NPS survey directly into an HTML email?

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Best answer by Josh_Hill13

No, there is not. No survey tool is a core feature.

Please see launchpoint.marketo.com to find a survey tool. SurveyMonkey has a great integration.

Also, you would still have to link the person back to a landing page do run a traditional survey.

Alternatively, if you wanted to do the quick "Click here" style survey, you could do this natively in Marketo:

  • setup the grid with links to separate landing pages : 1-10
  • two ways to record:
    • use email link performance or smart list to count each link.
    • landing page views
    • field that gets filled in on click - requires new field and a smart campaign to drop in the right #

1 reply

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
July 16, 2015

No, there is not. No survey tool is a core feature.

Please see launchpoint.marketo.com to find a survey tool. SurveyMonkey has a great integration.

Also, you would still have to link the person back to a landing page do run a traditional survey.

Alternatively, if you wanted to do the quick "Click here" style survey, you could do this natively in Marketo:

  • setup the grid with links to separate landing pages : 1-10
  • two ways to record:
    • use email link performance or smart list to count each link.
    • landing page views
    • field that gets filled in on click - requires new field and a smart campaign to drop in the right #
July 16, 2015

Thanks Josh, I think I understand how to do this now. Essentially, there are no apps that can actually serve a survey directly in an HTML, but we can "fake it" with trackable links and associated landing pages. Makes sense!