Notification when GTW sync breaks

I've experienced the sync break of GTW and Marketo thing and only discovered it when the campaigns built around GTW and Marketo appear to stop working. However, this has not happened for webinars that are past.

For us, because this sync is attached to an ongoing campaign that has a start/end date and time, it's crucial that users be notified immediately when this sync breaks - one would surmise that an email to the users login email to be a sufficient form of notification. Then, in addition to that, Marketo has a built in "notifications" function at the top left of a users instance (after logging in), that would appear to be the most reasonable place to put such a secondary notification. 

 

@Amber - can you explain in more detail what happens when a lead registers for an event that is over?  If they register on a Marketo page, then nothing should "break" but I'm not totally clear what you mean by "break"

What I've noticed is that we've had several issues where our GTW sync stops working causing anyone who registers for a webinar to be coded as registration error. I have to go into the admin section and retype our GTW information to activate the sync again. From researching back to find out what caused it, we found that when a webinar is over, if someone goes to the Marketo landing page and registers for that event, it causes some error (not sure if the error is in Marketo or GTW) which then ends up making the sync between the databases stop working. This only happens for events where we have done the registration page through Marketo.

I beleive the settings under admin will show you the latest status we recived from the Event Partner. So if a lead failed to register, the error will reflect under the Admin settings. But this does not prevent any one else from registering. In fact, if someone comes and registers after that error is shown, the webinar error will go away - and you will see the green check mark again. Maybe Cheryl can verify that.

As for setting up alerts, you can set up a listening campaign that sends an Alert when a progression status changes to Webinar > Registration Error like so :

Jim is 100% correct.  The integration is not actually breaking when the lead has a registration error.  It will self correct and register a lead for a valid GTW event.

Hm... then are there any other ideas for why my GTW sync needs to be updated every week? This actually happens quite regularly where I need to retype my password, but nothing has changed in GTW.

@Amber - you should not have to update your password every week.  IF there is an API error from someone registering for a past event, that will self correct itself.

Any ideas what causes it then? Or should I submit a support ticket the next time that it happens?

When a lead registers and an event is over, GTW sends us an API response that is an error b/c they could not register the lead.  This is designed behavior.  You don't need to do anything when this error occurs.  

OK, but what I"m saying is that it isn't fixing itself. The only way that it fixes is if I then go into admin and type in my GTW login again. I understand that it is sending you an API response, but then I don't get a correction back allowing the next registration to go through for a legitimate event.