"Not email was sent" error constraints or filters & triggers

Forum|Forum|10 years ago
November 5, 2015
4 replies
3124 views

When analyzing what's not happening, it's impossible to count the leads who were targeted but were not sent an email. And yet, it is very important that we can easily measure how many leads were hit by a communication limit, how many were in fact suspended, unsubscribed, blacklisted or with an invalid email. Of course, you can do it smart campaign by smart campaign, but it's impossible to get a global view.

We would need that either the "not email was sent" provides constraints to select reasons such as :

communication limits,
suspended,
unsubscribed,
email invalid,
previously hard bounced
Duplicate email address in the target
etc...

or have a specific filter

A dedicated trigger "Email could not be sent" with all these previous constraints would be fabulous, as, based on the reason, we could immediately trigger alerts or set tasks for corrective actions.

-Greg

Marketo

Justin_Cooperm2

Level 10

I love this idea, but don't you think it would be constraints on "not was delivered email"

Grégoire_Miche2Author

Level 10

Hi @Justin Cooperman,

Marketo run the filters BEFORE sending in case of communication limit, opt-out, email invalid emails (incl. previously hard bounced) and do not even send the email. So we really need the constraints on the "not was sent email" filter, since as the email is not event sent, the "not was delivered" email would not return any of these leads.

And also need the trigger, if possible

-Greg

Justin_Cooperm2

Level 10

Ok, I get it. I actually think it might warrant an entirely new filter. We probably wouldn't want to add it to "not was sent email" because that should really mean the lead was never included in any campaign that attempted to send the email.

Maybe something along the lines of "was prevented from being sent email" with constraints.

I still also think we should add constraints to "not was delivered email" to identify some of the deliverability failures.