Newsletter Sign Up / Wordpress | Community
Skip to main content
Alexandra_Ash
Alexandra_Ash
Level 2
November 15, 2016
Question

Newsletter Sign Up / Wordpress

  • November 15, 2016
  • 1 reply
  • 1815 views

Hi, I need help integrating Marketo with our form for newsletter sign-ups on our website! The form itself is custom-built within WP, but how do I then set it up as a campaign in Marketo so that we're making sure we're able to integrate new subscribers? (We were previously using EMMA for our email marketing campaigns.) Any suggestions? Thanks!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
November 17, 2016

Make sure to post to ​Products. ​A moderator just moved your post today.

I would strongly recommend using the Forms API to post your forms (they can still have a custom look-and-feel but the data is processed straight to Marketo).  Any other approach is going to have capacity problems, reliability issues, and/or decreased trackability.

Alexandra_Ash
Alexandra_AshAuthor
Level 2
November 18, 2016

Hmm... I'm not sure if this is possible for us. Our website was custom built by an agency before we had Marketo... Therefore I'm not even sure this is possible, other than manually adding the names that come in to a list within Marketo, but thank you!

SanfordWhiteman
SanfordWhiteman
Level 10
November 19, 2016

It's always possible to post using the Forms API, although of course it requires a little front-end development. It is, however, a far easier (and more reliable, secure, scalable, and feature-rich) development task than building a back-end integration.

Terms & ConditionsAccessibility statement

Loading footer...