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Anonymous
May 27, 2016
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Newsletter Campaigns by Nurture

  • May 27, 2016
  • 1 reply
  • 2726 views

Quick question on newsletter campaigns. Is there any downfall to setting up a single nurture campaign and scheduling email assets to expire after initial send? I've set it up on a previous instance of Marketo I used and it worked out, but just wondering if it miffs reporting somehow.

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Best answer by Jeff_Canada2

You loose the granularity of reporting on the success of the individual newsletter program and can't use the email program as part of the nurture (I love A/B testing newsletter emails).

1 reply

Jeff_Canada2
Jeff_Canada2Accepted solution
Level 3
May 27, 2016

You loose the granularity of reporting on the success of the individual newsletter program and can't use the email program as part of the nurture (I love A/B testing newsletter emails).

Jeff Canada
A
Anonymous
May 28, 2016

The reporting issue is not a problem if you name the newsletter emails differently.  And you can also add a test to any email even if it is not in an email program by right clicking and adding a test.

The success issue is a good point though.  You will loose the ability to apply a success metric on each newsletter send if you send them all from the same program.

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Anonymous
May 31, 2016

Thanks for your help! I think that success reporting per newsletter might come in handy at a later date to spot content preferences. Wish there were a unique newsletter program type that allowed nurture style buildout with independent success attribution per email. That would make managing newsletter membership much easier!

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