New Filters in Marketo Engage!
Hello Marketo Nation,
Smartlist Filters are a powerful core features in Marketo that help you set your criteria for selecting audience. As a part of Predictive audiences(Sensei/Artificial Intelligence-based predictions for leads), we introduced 5 new filters in the Smart Lists.
We have the following five predictive filters as a part of Predictive Audiences:
- Likely to Attend
- Likely to Register
- Likely to Unsubscribe
- Lookalike of Program members
- Lookalike of Smartlist members
How can you use them today?
Currently, we have released these features as a closed beta. Get a headstart on exploring this latest & new features by joining our Beta program by signing the Adobe DX Closed Beta Agreement (and specify, kumbi@adobe.com as your Adobe Contact)!
Beta Instructions and Feature overview
Know more about the Predictive audiences and Beta program from the link below:
Questions? Send us an email at sreekanth.reddy@adobe.com or kumbi@adobe.com