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March 13, 2015
Question

Negative Cost Period

  • March 13, 2015
  • 1 reply
  • 1007 views
How do you represent money earned or negative dollar amounts in the cost period?  Many of my programs aren't available in RCE becuase I can't put in a negative cost.  
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1 reply

March 15, 2015
Are you trying to represent revenue earned from the campaign? 

This is done via opportunities associated with contacts. The cost of your compaign compared to the value of the opportunities that the campaign has touched is used in ROI calculations. 

So the least the cost period should be is $0, never negative. 
June 21, 2016

What about a live event that my company hosts where registration is paid by attendees? I'm trying to figure out how to include that since it might make my event 0 or negative... any advice?