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February 19, 2014
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Negative clicks on my email campaign?

  • February 19, 2014
  • 3 replies
  • 1099 views

I just sent out an email blast about 10 minutes ago to about ~1600 leads.

When I look at the dashboard campaign, it shows ~1200 email delivered with "-128" opens

How can "opens" be negative?

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Best answer by
This is definitely a bug.  Could you please call Marketo Support to log this issue?

3 replies

February 19, 2014
If a lead opens such an email and does not choose to display images but still clicks one of the links in your email, Marketo will register the Click but not the Open. This could have something to do with this. 

On a side note: I've seen the negative open rate once on ExactTarget but not Marketo.
Edward_Masson
Level 10
February 19, 2014
Its a bug Scott. You need to create a support ticket.
I had something similar last year with negitive opportunities.
Accepted solution
February 19, 2014
This is definitely a bug.  Could you please call Marketo Support to log this issue?