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A
Anonymous
June 19, 2018
Question

Need to track sources for new contacts

  • June 19, 2018
  • 1 reply
  • 2968 views

Hello,

I want to track the source for incoming leads, so we can connect sales to marketing efforts.

As an example:

google ad > landing page form fill > new contact in Marketo.

Assuming a new contact clicked a google ad, then filled out the form on the resulting page, is there a way to show that in their marketo record?

Thanks!

Peter Crowell

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1 reply

Jackie_Potts
Jackie_Potts
Level 6
June 19, 2018

I usually would look at their activity record and see what all was tracked and use that information to look for that action and then fill in the lead source.

I can usually see info on the webpage id in the query parameters. You could also look at using a hidden field for the source on the form fill.

A
Anonymous
June 19, 2018

Thanks Jackie!

Is it possible to know which specific ad they clicked on to reach the form?

Dan_Stevens_
Dan_Stevens_
Level 10
June 19, 2018

This is where UTM parameters come in handy.  You can use utm_campaign or utm_content (depending on your overall UTM strategy) to populate the value of your specific ad.

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