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PrachiDevkar
Level 2
October 1, 2021
Question

Need to know UTM tracking methods

  • October 1, 2021
  • 1 reply
  • 4807 views

 

Hi Team, I am seeking a solution on below scenario - If we are using any third party/Marketo website to capture the leads into Marketo with all details of UTM parameters (source,medium,content,term,course). While capturing this, as of now we are using complete URL with querystring parameters and passing these values through hidden form fields.
Now, We need an another solution other than URL with querystring and passing values through hidden form fields, Is there any other method/technique to get all the details into Marketo?

 

Note: while navigating the website/LP page the original source and medium should be captured. It shouldn't be overwritten..

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
October 1, 2021
If we are using any third party/Marketo website to capture the leads into Marketo with all details of UTM parameters

You mean an embedded Marketo form? What does “third party/Marketo“ mean exactly?

 

We need an another solution other than URL with querystring and passing values through hidden form fields, Is there any other method/technique to get all the details into Marketo?

Why do you need a solution other than the typical use of query params? Please explain the situation in full, as I‘m afraid the question isn’t clear.

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PrachiDevkarAuthor
Level 2
October 4, 2021

Yes, I mean Marketo embeded form. I need another solution as query parameter gets truncated due to some technical issues and hence we are not able to capture them.. In our case we push the leads into campaigns based on utm parameters such as utm campiagn. secondly we are moving to Adobe Target ( so basically we will be using Marketo forms embedded on the website via Adobe Target),  So is there a way to capture UTM parameters through Target?

SanfordWhiteman
SanfordWhiteman
Level 10
October 5, 2021
Yes, I mean Marketo embeded form. I need another solution as query parameter gets truncated due to some technical issues and hence we are not able to capture them.

That’s still kind of vague. I assume you mean something is broken on your webserver where it truncates the query string, then redirects to the truncated URL. If so, fixing that should be your first priority, as it’s not acceptable to have query strings — so vital for attribution — be arbitrarily changed by your own infrastructure.

 

So is there a way to capture UTM parameters through Target?

Not if they’re being truncated. You’ll be in the same position.

Can you explain in detail what URL rules your server is enforcing? Does it strip the #hash as well as the query string?

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