Need a clear explanation of Champion vs Challenger testing in default program trigger campaigns | Community
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Nate_Oosterhous
Level 7
January 4, 2017
Solved

Need a clear explanation of Champion vs Challenger testing in default program trigger campaigns

  • January 4, 2017
  • 1 reply
  • 7426 views

Hi All,

I am in need of a clear explanation of how champion vs challenger testing actually functions when only one person is added to a trigger campaign at once so there for only one email will go out at once.  I am largely unclear on how the distribution works if only one email goes out at a time.  I have searched the community but I am struggling for clarity on this.

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Best answer by Justin_Cooperm2

Only one email goes out at a time, but based on the distribution you set, future folks who trigger that campaign may get a "challenger" instead of the champion. In other words you can leave the champion/challenger test enabled forever and Marketo will send out different variations to different people who trigger the campaign based on your criteria.

1 reply

Justin_Cooperm2
Justin_Cooperm2Accepted solution
Level 10
January 4, 2017

Only one email goes out at a time, but based on the distribution you set, future folks who trigger that campaign may get a "challenger" instead of the champion. In other words you can leave the champion/challenger test enabled forever and Marketo will send out different variations to different people who trigger the campaign based on your criteria.

N
Nate_OosterhousAuthor
Level 7
January 4, 2017

Hi Justin,

  1. I have two emails created and approved in a program named A/B Testing 2.Challenger and A/B Testing 2.Champion.
  2. I created the test group from the A/B Testing 2.Challenger email.
  3. I want to test these against each other with 50% of the people entering a smart campaign are receiving A/B Testing 2.Challenger and 50% are receiving A/B Testing 2.Champion.
  4. Is below how I would set this up?  For some reason when I have it set up like below and I go to approve the test I am Not Allowed because of this error Can not approve A/B Test - test is missing an email.  Do this mean that all the emails involved in your test group must be a challenger?
  5. Also what does 50% Receives Challengers and 50% Receives Champion really mean if I have not declared any champion?

A
Anonymous
January 4, 2017

4 - Have you 'Approved' the emails?

5 - Champion is just the original email in this case.

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