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Inggrid_Yapari
Level 1
June 12, 2015
Solved

My Tokens within My Tokens

  • June 12, 2015
  • 4 replies
  • 3868 views

Is it possible to use My Tokens within My Tokens? For example:

Dear {{lead.Secondary Name:default={{lead.First Name:default=Valued Customer}}}},

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Best answer by Jenn_DiMaria2

First, nested tokens are not possible in Marketo: Re: Is it possible to use a token within a token?

Second, it looks like those are just Tokens and not My Tokens, which actually means we can go about this a different way.

Correct me if I'm wrong, but it appears that you would prefer to display someone's secondary name, and if they don't have a secondary name, to default to their first name, and if they don't have a first name, default to "Valued Customer".

This is a bit of a workaround, but you could create a new field called "Greeting". Then, in your program, run a Smart Campaign whose flow is "Change Data Value: If Secondary Name IS EMPTY, {{lead.First Name}}"

Back in your email, instead of writing {{lead.Secondary Name:default={{lead.First Name:default=Valued Customer}}}}, you would just write {{lead.Greeting:default=Valued Customer}}. This will populate the greeting token with either the secondary name, first name, or Valued Customer depending on what applies to their record.

Hope that makes sense!

4 replies

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Anonymous
June 13, 2015

@Inggrid Yapari​ I moved your post to the Products and Support​ section -- since it's more product specific.

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Anonymous
June 15, 2015

As far as I am concerned its not possible to use tokens within tokens.

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Anonymous
June 18, 2015

How about using tokens within a form?

Jenn_DiMaria2
Jenn_DiMaria2
Level 10
June 18, 2015

I believe you can use tokens within a form as long as the form is on a Marketo page (ie: the token won't populate if you embed the form on a non-Marketo page using the javascript code). I use tokens to populate text on my Submit buttons quite often!

Jenn_DiMaria2
Jenn_DiMaria2Accepted solution
Level 10
June 18, 2015

First, nested tokens are not possible in Marketo: Re: Is it possible to use a token within a token?

Second, it looks like those are just Tokens and not My Tokens, which actually means we can go about this a different way.

Correct me if I'm wrong, but it appears that you would prefer to display someone's secondary name, and if they don't have a secondary name, to default to their first name, and if they don't have a first name, default to "Valued Customer".

This is a bit of a workaround, but you could create a new field called "Greeting". Then, in your program, run a Smart Campaign whose flow is "Change Data Value: If Secondary Name IS EMPTY, {{lead.First Name}}"

Back in your email, instead of writing {{lead.Secondary Name:default={{lead.First Name:default=Valued Customer}}}}, you would just write {{lead.Greeting:default=Valued Customer}}. This will populate the greeting token with either the secondary name, first name, or Valued Customer depending on what applies to their record.

Hope that makes sense!

I
Inggrid_YapariAuthor
Level 1
October 8, 2015

Dear @Jennifer DiMaria​


Apologies for my (very) late reply and thank you so much for your very helpful response.

You are correct, the purpose was to display someone's secondary name and if they don't have it to default to their first name.

We will try working on your roundabout way.

Thanks again!

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