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7 replies

Philip_Tieu
Philip_Tieu
Level 5
June 16, 2016

This is really useful! Thanks Robb!

    A
    Anonymous
    June 16, 2016

    Excellent compilation of tips!

      Colin_Mann
      Colin_Mann
      Level 4
      June 23, 2016

      Loved the Monty Python reference!

        A
        Anonymous
        June 23, 2016

        Hi @Robb Barrett PRD​, I noticed under your screenshot for Probable SPAM traps that you may have missed a filter step.I set my smart list up the same way - clicked link in email min 3 times, not visited any webpage, not filled out any form - and it seemed to work.

        Then I noticed one of my most ardent, loyal customers in the list. No way is that a SPAM trap. So I reevaluated and realized that there's a filter missing because this didn't take into account people from my CRM (added by sales) who are highly engaged through clicks that might not take them to my website (ex: a newsletter article that takes them to a partner site).

        I added this filter and the number drastically reduced.

        Thanks for writing this, AWESOME blog post!

        SanfordWhiteman
        SanfordWhiteman
        Level 10
        June 23, 2016

        ... or anyone who just direct-downloads assets, since those don't result in a ​Visit Web Page ​activity.

          Robb_Barrett
          Robb_BarrettAuthor
          Level 10
          June 23, 2016

          How did the names appear in the DB then?

          Robb Barrett
          A
          Anonymous
          June 23, 2016

          Nice!  I appreciate you posting this!

            Robb_Barrett
            Robb_BarrettAuthor
            Level 10
            June 24, 2016

            If they never filled out a form, aren't from CRM, received an email and they clicked three links in an email within 2 minutes then yes, if they're legit they might get blocked.

            I think I mentioned that it's not fool-proof.

            Robb Barrett
            SanfordWhiteman
            SanfordWhiteman
            Level 10
            June 24, 2016

            Isn't it true that if their mail scanner prefetches 3 links in the email, then before they've gotten a chance to make a single click as a human, they'll hit the trigger?  Or if the scanner clicks 2 links and they click 1. Prob is this would perfectly describe an imported, highly engaged lead who direct-downloaded an asset, so kinda the opposite of a honeypot.  The kind of lead you want to Sync to CRM, not remove.

            Thing is, the absence of Visit Web Page doesn't mean anything if the lead isn't going to Munchkin-enabled assets, and it's also not a smoking gun if someone is going to Munchkin-enabled pages but using an anti-tracking plugin.  It creates a major kink in the attempt to determine who's behind a scanner vs. who is just a scanner.

            Robb_Barrett
            Robb_BarrettAuthor
            Level 10
            June 24, 2016

            do you hate sleep?

            Robb Barrett
            SanfordWhiteman
            SanfordWhiteman
            Level 10
            June 24, 2016

            It hates me, man. I'm on this midnight nap/6am bedtime thing.

            gkrajeski
            gkrajeski
            Level 10
            June 24, 2016

            LOL.  I wish I could say the same.  It also seems that Greg is up at all hours, though he has a jump on us in the U.S.A. but seems to be on all the time!

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